"Invest in loved ones during twilight years Galloway described the regret he has seen in aging parents and their children when material priorities crowded out human ones. He stated plainly that "the quality of life you give your loved ones in their twilight years will mean far more than the car you drive or the vacations you take." Time and presence given to aging parents pays a return in meaning that no financial asset can match — and unlike most investments, it is finite and non-renewable. Source: Scott Galloway, Pivot, Scott Galloway: The Algebra of Happiness"