"Match candidates to the specific role required Obama addressed a credentialing error common in hiring and endorsements. He noted that credentials in one area do not automatically qualify someone for a different role and that you must always ask "if they have the specific skills needed for the job at hand." The principle extends beyond politics: a great operator does not become a great strategist by default. Map the requirements first; match the person to those requirements, not to their general reputation. Source: Barack Obama, Pod Save America, Obama Returns — Midterm Strategy"